Posted: 9 Feb 2018 Lufthansa is taking off into a new era

 Thirty years after the last makeover, the airline is revamping its corporate design.

Today, we are delighted to tell you about the start of a new era for Lufthansa. Come with Lufthansa on its journey into the future.

Asking yourself questions over and over again. Being open to new pathways. Saying ‘Yes’ to the unknown, ‘Yes’ to change and ‘Yes’ to a world full of possibilities.

This is the Lufthansa approach.

To develop ourselves constantly, so we can respond to the needs of our passengers. And turn their journeys into experiences.

With a unique quality, for which a distinctive symbol, the crane logo, was created 100 years ago – and even that has now been reimagined.

Read more here about the new brand identity