Posted: 22 Feb 2018 CostSaver reveals new brand proposition and gives agents shortcuts for sales success
Emerging Guided Independent Traveller identified as core prospect for the value-driven operator
Asserting itself as the first true Guided Independent Touring brand (GIT), value operator CostSaver has unveiled a new brand proposition - Essentials by Us, Tailored by You. Offering a spectrum of solutions for all travellers, where hotels, some meals and sightseeing, plus a Travel Director are included and the rest of the trip is theirs to tailor-make, CostSaver has identified an emerging holidaymaker type in the form of the Guided Independent Traveller (GIT). The brand has also introduced a three-step sales solution known as the C3 Factor, enabling agents to gain more customers, cut time by planning and booking within 20 minutes and close the sale to ensure both agents and clients are kept happy.
Whether clients are first-time travellers, time-rich and cash-poor, or just wanting to build on the basics to create additional adventures, the CostSaver way demonstrates how one trip fits many. With the potential to turn weeks’ worth of agents work into days, by booking clients on a GIT as opposed to FIT and with savings of up to 25% on when choosing flexi-touring over fully independent touring, everyone can count the number of hours, as well as rands saved.
Commenting, Theresa Szejwallo MD of CostSaver and Trafalgar, said: “With increased demand for a differentiated touring experience globally, we saw a great opportunity to refine and reposition CostSaver. Essentials by Us, Tailored by You is precisely what we offer with CostSaver and there’s no one else really taking this ‘building block’, or flexi-touring approach. Thanks to the support of our valued agent partners, 2017 was our best year ever at CostSaver, so we know that the brand and its unrivalled value is resonating well. Given the simplified new messaging, we hope that agents will find it even easier to sell to more people, more quickly and we wish them an even bigger and more successful 2018 selling season.”
Easily bookable via the trade site or reservations team, the dynamic pricing Ready To Go Rate means that clients will be guaranteed the best available value is the one available on that day, creating an urgency to close the sale even more quickly.
From only R1291 per day, CostSaver guests can travel across Europe and Britain, the USA and Canada, and Central and South America seeing some of the world’s most iconic sights from the Iguazu Falls to the Acropolis. Sample itineraries include Jewels of Italy, Rhythms of the South in the USA, Costa Rica Adventure, Highlights of Scandinavia, taking in Norway, Denmark and Sweden and Britain and Ireland Delight. With the essentials taken care of, customers can then tailor their holidays to include optional activities such as a horseback ride through sugar cane and coffee plantations in Costa Rica, a trip to Italy’s best preserved medieval hilltop town San Gimignano, a fjord cruise featuring snow-capped mountains and waterfalls in Scandinavia or a traditional evening of Irish folk dancing and song in Dublin.
For more information on CostSaver, please see your local area sales manager or visit: www.costsavertour.com