Japan Rail East Pass (JR East Pass)

Important Notice: From April 2016, the JR East Pass was split into two new passes:
JR East Tohoku Area Pass
JR East Nagano Niigata Area Pass

Furthermore, the following, new pass went on sale from April 2016:
JR East South Hokkaido Rail Pass

The sale of the old JR East Pass stopped on March 31, 2016 outside of Japan and on June 30, 2016 inside Japan.

JR East Tohoku Area Pass: Recommended for people traveling to Aomori, Sendai and Nikko
JR East Nagano Niigata Area Pass: Recommended for people traveling to Nagano, Niigata and Nikko
JR East South Hokkaido Rail Pass: Valid for use on the Shinkansen between Tokyo and Shin-Hakodate-Hokuto

Website: www.jreast.co.jp