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The Association of Southern African Travel Agents and Travel Advisors (ASATA) is the leading voice for Southern Africa’s travel industry. Since 1956, we’ve set the benchmark for professional and ethical service, ensuring peace of mind for travellers and advocating for the success of the travel industry. Representing around 95% of Southern Africa’s major travel brands and over 140 independent travel agents, ASATA continues to raise the bar, ensuring that both industry professionals and travellers benefit from the highest standards of expertise and service.