The GSA Travel Trade Network

About

 

The GSA helps you showcase your brand to South Africa’s travel agents, operators, and industry professionals with impactful multi-platform marketing solutions.

With over forty decades in the industry, The GSA is a trusted resource for the South African travel trade. Our platforms – from the annual print manual to our monthly digital portfolio, website, and workshops – give your brand direct access to a highly engaged, niche audience of travel professionals who influence buying decisions and bookings every day.

download our media kit

We offer a range of effective marketing solutions designed specifically for reaching the travel trade community:

  • Advertising & brand awareness
  • Press releases, news & editorial features
  • Website profiles & banner adverts
  • Trade workshops
  • Targeted email campaigns

Join our network of trusted partners and put The GSA’s industry knowledge to work for your brand. Contact us at marketing@the-gsa.co.za to create a specialised package that suits your business. 

contact us

An In-depth Look at our Core Products

core products for the travel trade

The GSA Annual Edition
Our printed Annual Manual is distributed exclusively to travel industry professionals. It serves as a trusted supplier directory and reference tool throughout the year. The manual is also used in tourism courses and colleges across South Africa, giving you ground-level brand awareness by connecting with the next generation of travel agents.

The GSA Preferred Supplier Portfolio
A monthly digital magazine delivering current industry updates, product launches, and destination features directly to the inboxes of travel professionals. Keep your brand top of mind with an engaged audience that relies on The GSA for the latest industry insights.

GSA Preferred Supplier Workshops
In-person workshops that facilitate direct connections between travel suppliers and industry professionals. These events provide a unique opportunity to build relationships, showcase your products, and engage face-to-face with key decision-makers.

The GSA Galaxy Website
Our website is a central hub for both travel agents and consumers, offering instant access to up-to-date travel information, industry news, and detailed company profiles.

  • Hybrid design: Public content is visible and indexed by search engines, while trade-sensitive content is restricted to verified travel professionals.

  • Benefit: Consumers access appropriate information, and the travel trade gets exclusive tools, rates, and supplier data to support their business

core products for consumers

Travel Ideas Magazine
A leading bi-monthly digital travel publication that inspires, informs, and connects passionate travellers with the world’s most exciting destinations. Our stories combine trusted travel insights with collaborations from top-tier travel brands, providing readers with curated inspiration for their next adventure.

Social Media Platforms
Our social platforms showcase bespoke travel experiences and inspirational destinations, engaging an active and travel-hungry audience. These channels offer unique opportunities to connect your brand directly with consumers who are planning their next getaway.

 

design studio

Our in-house designer can create high-impact advertisements, brochures, and other promotional material tailored to your objectives, target audience, and brand identity. Whether you need a digital banner, newsletter artwork, or print ad, we can help bring your campaign to life.